Free Google Ads Audit (Live Walkthrough): The 17 Checks We'll Do on the Call
Most Google Ads "audits" are generic PDF reports that tell you what you already know. Our free Google Ads audit is different—it's a live, 45-minute screen-sharing session where we dive deep into your actual account and show you exactly what's working, what's broken, and what opportunities you're missing right now.
No forms to fill out. No waiting for a report. Just real-time analysis of your campaigns with actionable recommendations you can implement immediately.
What Makes Our Free Google Ads Audit Different
Live Screen Sharing: We'll be in your Google Ads account together, looking at real data and explaining what we're seeing as we go.
No Generic Reports: Instead of sending you a templated PDF, you'll get personalized insights based on your actual campaigns, industry, and business goals.
Immediate Value: You'll walk away with specific action items you can implement before we even finish the call.
Complete Transparency: We'll show you exactly how we analyze accounts and what red flags we look for—no secrets or proprietary methods.
The 17 Critical Checks We Perform During Your Audit
Here's exactly what we'll examine together during our live walkthrough:
Tracking & Measurement Foundation (Checks 1-4)
1. Conversion Tracking Accuracy Analytics errors are more common than you think, including issues like double-counting conversions. We'll verify that your conversion actions are firing correctly, check for duplicate tracking, and ensure your Google Ads data matches your website analytics.
2. Attribution Model Alignment We'll examine whether your attribution settings match your actual customer journey. Most businesses use the wrong model, leading to poor optimization decisions.
3. Goal Configuration Sanity We'll segment your campaigns by conversion action to ensure they match what you're trying to achieve. Are you optimizing for leads when you actually care about revenue? We'll find out.
4. Analytics Integration Health We'll check your Google Analytics 4 connection, verify event tracking, and identify any data discrepancies that could be skewing your optimization efforts.
Campaign Structure & Strategy (Checks 5-8)
5. Campaign Architecture Assessment We'll evaluate whether your campaign structure supports your business goals or if poor organization is limiting your performance potential.
6. Budget Distribution Analysis Are your budgets allocated based on performance data or just gut feeling? We'll show you exactly where your money is going and whether it's in the right places.
7. Bidding Strategy Evaluation We'll assess whether your bidding strategies align with your goals, have sufficient conversion volume, and are actually improving performance over time.
8. Geographic and Audience Targeting Review We'll examine your location targeting, audience lists, and demographic settings to identify missed opportunities or wasted spend.
Keyword & Search Term Intelligence (Checks 9-11)
9. Search Terms Waste Analysis This is where most accounts bleed money. We'll review your actual search terms report to identify irrelevant queries consuming your budget and show you exactly how much you're losing.
10. Match Type Strategy Assessment Are you using broad match effectively or letting it run wild? We'll evaluate your match type distribution and identify opportunities to capture more relevant traffic.
11. Negative Keyword Gap Analysis We'll double-check your campaign negatives and negative keyword lists at the appropriate ad group, campaign, and account levels. Most accounts have massive gaps in their negative keyword coverage.
Ad Creative & Testing (Checks 12-14)
12. Ad Testing Cadence Review We'll examine whether you're actually testing your ads or just running the same creative for months. We'll show you which ads are winning and losing, and why.
13. Message-Market Match Analysis Do your ads speak to your target audience's actual needs? We'll evaluate ad relevance, emotional triggers, and competitive differentiation.
14. Ad Extension Optimization Most accounts underutilize extensions or set them up incorrectly. We'll show you which extensions are missing and how to maximize your ad real estate.
Landing Page & User Experience (Checks 15-17)
15. Landing Page Congruence Check Landing page experience is one of three quality score factors. We'll evaluate whether your landing pages match your ad promises and provide a seamless user experience.
16. Mobile Experience Evaluation With mobile traffic dominating most industries, we'll assess how your campaigns and landing pages perform on mobile devices.
17. Conversion Path Analysis We'll trace the complete journey from click to conversion, identifying friction points that might be costing you qualified leads or sales.
What Happens During the Live Audit Call
Minutes 1-5: Account Overview We'll start by understanding your business goals, current challenges, and what success looks like for your campaigns.
Minutes 6-35: Deep Dive Analysis This is where we systematically work through our 17-point checklist, showing you exactly what we're seeing and explaining the implications of each finding.
Minutes 36-40: Priority Recommendations We'll summarize the biggest opportunities we've identified and help you prioritize which changes will have the most immediate impact.
Minutes 41-45: Next Steps Discussion We'll outline what you can tackle yourself and where you might need additional help, with no pressure to work with us further.
What You'll Receive After the Call
Immediate Email Recap (Same Day) Within 2 hours of our call, you'll receive a detailed one-page email summary including:
Top 3 Priority Issues: The biggest problems costing you money right now
Quick Wins: Changes you can implement within 24 hours
Strategic Recommendations: Larger optimizations for long-term improvement
Action Item Checklist: Step-by-step tasks with priority levels
Performance Benchmarks: How your account compares to industry standards
No Generic Templates Every recap email is personally written based on what we discovered in your specific account. No copy-paste summaries or templated recommendations.
Who Should Schedule This Audit
Perfect Fit:
Spending $3,000+ per month on Google Ads
Getting traffic but struggling with lead quality or conversion rates
Haven't had a professional review of your account in 6+ months
Feeling like you're missing opportunities but aren't sure what
Not a Good Fit:
Just starting with Google Ads (less than 3 months of data)
Spending under $1,000 per month
Already working with an agency you're completely satisfied with
Looking for someone to manage your campaigns for free
Frequently Asked Questions
Q: Is this really free, or is there a catch? It's completely free with no obligations. We believe that demonstrating our expertise upfront is the best way to earn your trust. About 30% of audit participants choose to work with us afterward, but there's never any pressure.
Q: How much data do you need to perform a meaningful audit? We need at least 3 months of campaign data and a minimum of 100 clicks per month to provide actionable insights. Newer accounts benefit more from setup consultation than auditing.
Q: Will you have access to my Google Ads account? No, we only need you to screen-share during our call. We'll never ask for login credentials or admin access during a free audit.
Q: What if I'm currently working with another agency? That's fine! Many of our best audit participants are getting second opinions on current campaigns. We'll focus purely on account performance, not agency relationships.
Q: How long after the call will I receive the recap email? Always within the same business day, typically within 2 hours. We take detailed notes during our call and prioritize getting you actionable insights quickly.
Q: Can you audit accounts in industries like legal, medical, or finance? Absolutely. We work with regulated industries regularly and understand the unique compliance and targeting challenges these sectors face.
Q: What if my account is really small or just starting out? For accounts spending less than $1,000/month or running for less than 90 days, we recommend our "Google Ads Setup Consultation" instead of a full audit.
Q: Do you audit accounts that aren't in English? We can audit the campaign structure and performance metrics, but ad copy and landing page analysis requires English content for the most thorough review.
Real Results from Recent Audits
Local Law Firm (Personal Injury)
Issue Found: 40% of budget going to irrelevant personal injury terms
Quick Fix: Added 47 negative keywords
30-Day Result: Cost per qualified lead dropped from $420 to $280
B2B Software Company
Issue Found: Conversion tracking counted free trial and paid signup equally
Quick Fix: Separated conversion actions and adjusted bidding
60-Day Result: Paid signups increased 180% with same budget
Home Services Business
Issue Found: Geographic targeting included areas they don't service
Quick Fix: Refined location targeting and adjusted bid modifiers
30-Day Result: Lead quality improved 65%, wasted spend eliminated
Why We Offer Free Audits
Market Education: Most businesses don't realize how much money they're leaving on the table with suboptimal Google Ads management.
Trust Building: We'd rather show you our expertise through results than through sales pitches or case studies.
Industry Improvement: The more businesses that run effective Google Ads campaigns, the better the ecosystem becomes for everyone.
Long-term Thinking: Some audit participants become clients immediately, others take months to make a decision, and some never work with us—but they all become advocates for good Google Ads practices.
Ready to Discover What Your Google Ads Account Is Really Telling You?
Stop guessing about your Google Ads performance. In just 45 minutes, you'll have clarity on what's working, what's broken, and exactly what to fix first.
No sales pitch. No generic advice. Just honest analysis of your campaigns with actionable recommendations you can implement immediately.
Choose a time that works for you, and we'll send calendar details plus a brief pre-call questionnaire to make sure we maximize our time together. Your Google Ads account—and your bottom line—will thank you.
